CARD Microfinance Institution Media Lakbay Aral 2023: Unveiling the Heartbeat of Philippine Microfinance and Empowerment


Manila, Philippines | via Bhal Cabrera |October 21, 2023

In a whirlwind of discovery and enlightenment, media partners hailing from the diverse regions of Luzon, Visayas, and Mindanao congregated for the recently concluded CARD Microfinance Institution Media Lakbay Aral from October 18 to 20, 2023. This unprecedented event, hosted by CARD MRI Publishing, illuminated the intricacies of Philippine microfinance and its profound impact on communities.

Day 1: Embracing Diversity at Kabayan Hotel

The inaugural day witnessed a tapestry of cultures as media partners arrived from different corners of the nation, finding a common home at the Kabayan Hotel in Pasay. At 5 pm, an ambiance of warmth enveloped the gathering during a Welcome Dinner at Aristocrat Malate. Here, Sir Jeff Tandingan of CARD Publishing, the guiding light of the media tour, shared insights and orientated attendees on the compelling journey ahead.

Day 2: Traversing Manila’s Rich Heritage and Innovation

Day two embarked on a cultural expedition through Manila’s historic heart, Intramuros. After immersing in the city’s rich heritage, the group indulged in an authentic Chinese culinary experience at Binondo’s Presidential Grand Palace Restaurant. The tour then veered towards innovative horizons with visits to Microfinance Council of the Philippines (MCPI) and Microinsurance MBA Association of the Philippines (MíMAP). The day culminated in the exploration of social impact at Ahon Sa Hirap Inc (ASHI), a prominent Microfinance NGO in Pasig City, followed by a delightful dinner at SM MOA Seasides.

Day 3: Stories from the Heart of Microfinance

The final day resonated with the heartbeat of microfinance as media partners delved into the heart of communities. Center Meetings and Client Interviews at Barangay 146, Malibay, Pasay City, unveiled poignant narratives of empowerment, revealing how Microfinance Institutions catalyzed both business growth and social development. The day continued with the grand launch of KOA KAFE by CARD MRI, a testament to their commitment to community welfare. The tour then ventured to CARD CMDI in Pasay, followed by an insightful media briefing. This session, attended by key players such as CARD MRI, Ahon Sa Hirap Inc. (ASHI), ASA Philippines Foundation, and K-Coop, delved into Microfinance and Microinsurance, illuminating the mutual benefits that these associations bring to society.

In these three days, the CARD Microfinance Institution Media Lakbay Aral 2023 journeyed beyond the surface, unearthing the profound stories of resilience, growth, and community upliftment fostered by Microfinance Institutions in the Philippines. As the event concluded, it left behind a tapestry of shared experiences, paving the way for a more empowered and financially inclusive nation.

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